Service
Product Research & Hunting
Structured product analysis that narrows a crowded market down to a shortlist you can defend with reasons, not guesswork.
What this involves
Choosing what to sell is the decision that constrains every decision after it. A product with thin margins cannot be rescued by a better listing, and a saturated category will absorb whatever advertising budget you put behind it. Product research is where that risk is examined before your money is committed, not after.
What is included
- Demand assessment across the categories you are considering
- Competition review — who is already selling, how well established they are
- Selling price and estimated margin after marketplace fees and shipping
- Saturation and differentiation check
- Sourcing and supplier feasibility
- Operational load — returns risk, fragility, size and weight, seasonality
- Documented shortlist with the reasoning behind each candidate
| Candidate | Demand | Competition | Margin | Risk profile | Verdict |
|---|---|---|---|---|---|
| Candidate AHome organisationSteady demand, fragmented competition, ships small and flat. | Demand for Candidate A: 4 out of 5 | Competition for Candidate A: 4 out of 5 | Margin for Candidate A: 3 out of 5 | Risk profile for Candidate A: 4 out of 5 | Shortlist |
| Candidate BPet accessoriesStrong demand, but several established sellers hold the category. | Demand for Candidate B: 5 out of 5 | Competition for Candidate B: 2 out of 5 | Margin for Candidate B: 3 out of 5 | Risk profile for Candidate B: 3 out of 5 | Consider |
| Candidate CConsumer electronicsThin margin after fees, high return rate, saturated on price. | Demand for Candidate C: 4 out of 5 | Competition for Candidate C: 1 out of 5 | Margin for Candidate C: 1 out of 5 | Risk profile for Candidate C: 1 out of 5 | Pass |
Process
How the work runs
- 1
Demand
We look at whether people are actually buying in the category, how steady that buying is across the year, and whether interest is growing or fading.
- 2
Competition
We review who already holds the category, how entrenched they are, how strong their listings look, and whether a new seller has room to be noticed.
- 3
Economics
We work through selling price, marketplace fees, shipping, and expected returns to see what margin realistically survives — before sourcing, not after.
- 4
Product fit
We check the practical side: how the item ships, how fragile it is, how often it gets returned, and whether it fits how you want to run your store.
- 5
Opportunity
Everything above is weighed together into a shortlist, with the reasoning written down so you can challenge it rather than take it on trust.
What you receive
- A shortlist of candidate products with the reasoning for each
- Demand, competition and margin notes per candidate
- Identified risk factors and operational considerations
- Clear notes on anything we could not verify
Being straight with you
Research reduces risk. It does not remove it. Marketplaces shift, competitors enter, suppliers change their pricing, and demand moves in ways no analysis predicts perfectly. What this work gives you is a decision made on evidence and stated reasoning, rather than on a hunch — and a written record you can revisit when conditions change.
Where this applies
Product Research & Hunting on your marketplace
Available on all three platforms. What changes is the terminology, the metrics, and what the marketplace penalises.
- eBay
Listing structure, item specifics, order handling and buyer communication for eBay sellers.
eBay services - Amazon
Catalog accuracy, listing content, order handling and account health support for Amazon sellers.
Amazon services - TikTok Shop
Product setup, content-linked selling, order handling and buyer support for TikTok Shop sellers.
TikTok Shop services
Find out what your store actually needs
Tell us where your store is now and what is not working. We will tell you what we would do about it, in what order, and whether we are the right people for it.
Free consultation. No obligation to continue.